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Ryanair depicts Spanish minister as clown in ad campaign

AFP
AFP - news@thelocal.es
Ryanair depicts Spanish minister as clown in ad campaign
Irish budget airline Ryanair Chief executive Michael O'Leary has mocked Spain's Consumer Affairs Minister. (Photo by PATRICIA DE MELO MOREIRA / AFP)

A row between Ryanair and Spain's leftist government flared up on Tuesday with the budget airline launching a new ad campaign depicting consumer rights minister Pablo Bustinduy as a clown.

Bustinduy's consumer rights ministry in November slapped five low-cost airlines -- including Ryanair -- with a combined fine of €179 million ($185 million) for "abusive practices" such as charging passengers for hand luggage or printing boarding passes at terminals when they did not have them.

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Irish no-frills carrier Ryanair's share of the fine was the largest at €107.8 million.

"Ryanair demands that the minister cancels his illegal fines," the company wrote in a press release accompanied by a photo of Ryanair's outspoken group CEO Michael O'Leary posing next to a life-size photo of Bustinduy sporting a red nose and a multicoloured wig (see image below).

The same image of the minister appears on Rynanair's social networks as part of a promotional campaign encouraging customers to "book at a crazy price (before a clown raises prices)".

Ryanair said in a post on X that the "illegal" fines are contrary to both European Union law and previous rulings from the European Court of Justice, warning they will lead to increases in fares in Spain.

REVEALED: The flight routes to Spain Ryanair will soon cancel

O'Leary has lashed out at Bustinduy before, referring to him as "a crazy communist minister" who fined airlines that "have no choice but to restrict carry-on bags" at a new conference in Brussels last month.

Bustinduy, who has a PhD in philosophy from the New School for Social Research in New York which is known for promoting strong state involvement in the economy, told reporters his ministry had applied the law "rigorously" based on a 2014 ruling from the European Court of Justice.

 

"My obligation is to defend the rights of Spanish consumers. That is what I have done and that is what I will continue to do," he said, adding “no pressure campaign or insult” would make him back down.

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Anonymous
Ryanair was not even amongst the top 10 most popular airlines in the UK in Q4 2024. EasyJet was the second most popular.

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