The KitKat pizza by delivery firm Telepizza was launched this week as a novelty ahead of Valentine's Day and for those who love chocolate and love pizza – who doesn't? – it sounds like a dream come true.
But the new Telepizza Sweet, created in collaboration between Spain's largest delivery pizza franchise and Nestlé, has divided Spanish society between lovers and haters.
The pizza combines a traditional dough base with the elements of KitKat, created in a ring around a central pool of gooey melted chocolate that is designed for pulling and dipping.
And even those who were dribbling in anticipation at the dessert/pizza combo have expressed disappointment when they opened the pizza box to discover it didn't quite match up to the advertising.
The problem is that the warm melted chocolate pot doesn't travel well on the back of a delivery scooter and the resulting pizza tends to look like the aftermath of Armageddon.
Twitter has been flooded with shocking photos of what the KitKat pizza actually looked like when it arrived.
"Huge disappointment. Unpresentable"
And the issue led to a host of memes.
Después de la pizza de kit kat, que será lo siguiente? ? pic.twitter.com/24pDvE32Zj- Escipión el Africano (@rabodetoro76) February 7, 2017
"After the KitKat pizza, what will come next?"
Un repartidor de Telepizza tras un frenazo. pic.twitter.com/jwfjBgC8to- Clausman (@cl4usman) February 7, 2017
"A Telepizza delivery man after braking."
As a special Valentine, Telepizza are offering a medium sized pizza of choice and a KitKat pizza for just €12.95.
Who said romance was dead?