Rubén Garrido, the incumbent mayor of the Basque town of Oyón, has followed in the footsteps of British Comedian Peter Kaye by stomping his way to the music of Tony Christie’s classic ‘Is this the way to Amarillo?’.
He decided to present himself in an unconventional way in his campaign for reelection when the nation goes to the polls to choose its municipal representation on Sunday.
The mayor, from the province of Álava, is seen rising from his desk putting on a white coat and stethoscope (he is a nurse at the local health centre) and as the music starts he leaves the building to begin the camino del Ayuntamiento – the way to the town hall.
With a fixed grin on his face, he marches through the streets urging others to join him as a badly dubbed and off-key voiceover extols his qualities and what he has achieved in office.
“In four years of office, our pueblo has changed, it’s a little bit better,” is one line.
The out-of-focus and wobbly camera work may leave the viewer feeling queasy if they ever get to the end of the 3.40-minute clip, but it can be deemed a success in one way: the catchy chorus “la la la la la la la la Rubén” is hard to get out of one’s head.
¿Es éste el peor vídeo de la campaña?: El alcalde de la localidad alavense de Oyón, Rubén Garrido, ha fabricad… http://t.co/TVKH4dYXGz
— elmundoes_españa (@elmundoes_es) May 18, 2015
Spanish daily El Mundo asked: “Is this Spain’s worst campaign video?”
The video has gone viral on social networks in Spain, prompting Garrido himself to say: “I only wanted to bring a bit of humour to the local campaign, I didn't expect a nationwide response.”