If you've ever wanted to know how it feels to run with the bulls but were just too nervous, Volvo´s new interactive video is just the ticket.
The 360 degree film by Oscar nominated director, Henry Alex Rubin, used 28 cameras to capture a frenetic bull run from all angles.
Based on the famous running of the bulls in Pamplona, the glossy short film follows a Volvo FL truck on a crazy 2-kilometre (1.25 mile) course along the twisting streets of Ciudad Rodrigo in western Spain.
While the truck screeches around the narrowest of corners, the bulls thunder along behind and 50 professional bull runners and stuntmen try and avoid being trampled to death.
Best of all, viewers can elect to view the video from the vantage point of the bulls, the runners, the truck itself or even a helicopter flying over the scene.
Below is the non-interactive, but still amazing, test video of the main event (click on the links above for the full interactive version).