Barça reaches €280 million Spotify deal which includes stadium name change

The music streaming giant will pay FC Barcelona €280 million ($320 million) over three seasons in exchange for sponsorship on first-team kits and for gaining naming rights of the Camp Nou, a first for the historic but crisis-hit club.

barcelona spotify camp nou stadium
How exactly the Camp Nou will be renamed to include the Spotify name has not yet been announced .Photo: Alessio Patron/Unsplash

FC Barcelona on Monday closed a shirt and stadium sponsorship agreement with Spotify, a deal which will see Barca’s men’s and women’s football teams bearing the Spotify logo on their kits, Catalan radio station Rac1 revealed.

Crucially, the Swedish music company will be the first brand ever to sponsor the club’s Camp Nou stadium, although exactly how the iconic 99-thousand seater will be renamed to include the Spotify name has not yet been confirmed.

The most mentioned new name in the Spanish press is Camp Nou Spotify. 

Barça signed a €55-million per season kit deal with Japanese retailer Rakuten in 2017 but that contract expires at the end of this season.

Barcelona chief executive Ferran Reverter on Tuesday resigned after only seven months in the role for what the club described on Tuesday as “personal and family reasons”. 

Reverter has played a key role in the attempt to reduce Barca’s debts of €1.35 billion ($1.5 billion) and has been at the centre of recent discussions over the significant sponsorship deal with Spotify. 

Barcelona said the resignation of Reverter, who took over as CEO in July last year, will come into effect once a replacement has been found. 

According to La Vanguardia and Marca, the 49-year-old’s departure is more down to disagreements with the club over the Spotify deal.

Barcelona’s previous board, led by former president Josep Maria Bartomeu, showed “very serious criminal behaviour”, a lawyer hired by the club said last week.

At the presentation of the club’s ‘forensic report’ into the financial management of Barca under Bartomeu, current president Joan Laporta also said “payments without cause, payments with a false cause or disproportionate payments were found”.

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Barcelona makes sailing history after being named America’s Cup host

Barcelona will become the first venue to stage an Olympic Games (1992) and an America's Cup after it was awarded the hosting of the latter for the 2024 edition on Tuesday.

Barcelona makes sailing history after being named America's Cup host

As reigning champions, Team New Zealand had the right to decide the host city and chose Barcelona.

A statement on the official America’s Cup website described Barcelona as having “world class facilities” for racing, “as well as an average wind range of 9 to 15 knots during the September and October race window”, which makes the city “completely fit for purpose”.

Team New Zealand defended the Auld Mug last year after beating the Italian team, Luna Rossa.

Team New Zealand chief executive Grant Dalton said: “Barcelona really is one of the most recognised cities in the world so to have the ability to host the most recognised sailing event in the world is hugely exciting.”

“When thinking ahead to the 37th America’s Cup and the AC75’s racing within a few hundred metres of the Barcelona beach, waterfront, and race village fan engagement zones it will be nothing less than spectacular,” Dalton added.

Barcelona beat Malaga and Jeddah in the bidding and takes over from Auckland as host.

The America’s Cup was first contested in 1851 and claims to be the oldest competition in international sport.

Barcelona mayor Ada Colau said: “This should serve to promote the city to the world after the pandemic, to benefit Barcelona’s tradition of this sport in a city by the sea and in addition, to boost the emerging sector of innovation and technology, linked to nautical activities.”