But this isn’t a normal year and like fiestas all across Spain that have been cancelled in the Covid-19 pandemic, the annual Tomatina won’t be taking place in 2020. At least it won’t be taking place in its usual format.
What usually happens at 11am in the streets of Buñol on the last Wednesday in August is seriously messy.
Trucks loaded with some 180,000 tomatoes – an estimated 145 metric tonnes worth – roll into town to provide pulpy ammunition for the 20,000 plus partygoers crammed into Buñol for the event.
This year on what is the 75 anniversary of the first Tomatina, the town council of Buñol is asking fans from all across the globe to join in the celebrations.
The involves staging your own food fight using tomatoes, or a stunt involving total immersion in tomatoes or tomato juice and uploading the footage onto social media with the label #TomatinaChallenge.
Those who email a link to [email protected] will be entered into a prize draw to win tickets for next year’s Tomatina.
The town hall plans to use the footage to form part of a commemorative documentary so asks for videos to be filmed in landscape format.
Videos should be horizontal, or landscape, rather than vertical or portrait, since they need to be uniform – the council wants to put them all together to make a full-length, commemorative 75th anniversary 'documentary'.
“We Buñolenses love our fiesta, we love for our tradition, so this is a way for us all to join in the party this year,” insisted María Vallés, tourism councillor for Buñol.