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Nine Spanish culture shocks that I still can’t get my head around

Former BBC journalist Paul Burge has lived in Spain for nearly six years but there's some things about his adopted home that he just can't get used to.

Nine Spanish culture shocks that I still can't get my head around
Paul Burge loves Spain but there are some things he will never get used to. Photo: P Burge.

1. Volume control?

Photo: gstockstudio/Depositphotos

According to the World Health Organisation Spain is the second noisiest country in the world after Japan. This would explain why several times a week I wish I had a universal mute button. Almost everywhere you go it’s loud.

In Spain people tend to live on top of each other in densely packed apartments which has created a phenomenon known as ‘radio patio’. The inner courtyards of apartment blocks act as perfect echo chambers broadcasting residents’ daily lives. With the windows open most of the year round you can’t help but hear it all. Family arguments, phone conversations, TVs blaring, food frying and a chorus of orgasms.

I’ve always thought that eating out in a restaurant should be a relaxing experience. Rarely the case. Background hubbub quickly reaches a boisterous cacophony where groups of diners are shouting over each other across the table. In fact, conversations in public places are anything but muted, whether you’re riding the metro, in the street or at the market. They’re often initiated with, ‘Oye!’. Hear me! Does anyone have a choice?

In bars you’ll need to bark your order to the waiter to stand a chance of getting served. I’ve realised that you need a certain kind of voice with a perfect pitch to cut through all of the ‘jaleo’. Something I do not possess.

In Spain the car horn is a preferred mode of communication. You’ll hear car horns more often than a Brit saying sorry. From a double punch on the steering wheel to continuous prolonged blasts the horn is used to announce your arrival, acknowledge a friend or scare a dog out of the way. If the traffic is particularly bad the driver will resort to simply leaning on the horn to get things moving.

Still, when the day is almost done, you can always take the dog out around the block for a relaxing bark before the rubbish collectors arrive in their truck at just before 1am.

2. Spatial awareness

Photo: tupangato/Depositphotos

Personal space in Spain is personal in the sense that it can be intimate. I’ve lost count of the times in bars when I’ve been moved to one side by a fellow customer and repositioned as if I were a bar stool. The pressing up against each other, pushing and the hand on the back manoeuvre are commonly adopted on the metro and on busses.

When having a long conversation with a group of friends, standing smack bang in the middle of doorways and pavements is preferred. They’ve seen you coming. Will they move out of the way? It doesn’t matter just dodge around them and into the road while carrying heavy shopping bags. Just don’t interrupt their loud conversation. When it comes to driving in Spain, the maximum distance between cars travelling along a motorway at 110km per hour is about 1 metre. I find it terrifying to watch. While on the subject of space and considerateness in the car, I’ve witnessed some truly comical not to say dangerous parking.

3. Adventures with customer service

Photo: lucidwaters/Depositphotos

Whether you’re in a bar, shop, restaurant or bank, when customer service is good in Spain it’s great. When it’s bad, it’s terrible. In my years of living here I’ve found that poor ‘atención al cliente’ is a regular occurrence. Now, I suppose it could be argued that the direct, abrupt and often surly interactions are preferable to the overly gushy, forced and fake “have a nice day!” approach of some Anglo Saxon countries.

I’ve found that the customer in Spain is not king. Often your presence is somehow a nuisance and, that your custom is actually detrimental to the mood of many in customer service positions. The encounter is purely transactional. I’ve witnessed employees in banks complaining about how tired they are to their colleagues in front of customers, bar staff arguing with each other while serving your drinks. You become invisible as a customer if a group of staff are having a good chat. I love the slower pace of life in Spain in many respects but this can become frustrating if for example you want to have a coffee, pay the bill and go. There’s a lot of waiting around. Some of my Spanish friends adopt the ‘sinpa’ approach. Make it look as if you’re about to leave without paying and staff will soon take notice.

Spaniards seem to have a high tolerance threshold and are rarely critical or demanding when faced with poor service. One solution is to become a regular.  A bit like the tapas that get bigger and better with each round of drinks you buy, so the level of customer service tends to improve with each repeat visit.

In the defence of poor customer service, I think economics has a lot to do answer for.

‘La crisis’ has caused a situation where many businesses try to offer everything with the absolute minimum of staff or resources.

4. Daily timetable

Siestas may not be a thing but long lunches still are. Photo: Justyna Rawińska / Flickr

While Spaniards are still finishing off their ‘natillas’ from the daily lunch menu, back in the UK workers have already been back in the office for 2 hours. Yes, Spain is infamous for keeping late hours. This is something I still really struggle with. Especially when it come to mealtimes. I still can’t get my head around eating lunch at 2:30/3pm and sitting down to and evening meal at 10pm, sometimes later on a weekend. The pregnant pause in the middle of the day when many people still head home to eat lunch and therefore finish work at 7 or 8pm. Many of my Spanish friends are divided on this. Half of them agree that they would prefer to take 30 mins for lunch and get out of the office at 6pm. For others a longer break in the middle of the day is still sacred. Mealtimes tend to dictate the timing of everything else with prime TV shows starting at 10pm and finishing well after midnight. I guess that explains all the dark circles on the morning commute.

5. Eating out is as cheap as patatas fritas

Photo: CPGXK/Flickr

Three words. Menú. Del. Día. A culinary tradition and phenomenon which is intrinsic to Spanish life and incredible value for money. It still amazes and delights me that it’s possible to get a three course lunch, often with a coffee, wine and bread for between 10 and 15 euros. In my local bar they offer a menú del día for a mere 8 euros and the quality is good. Wine too, is dangerously cheap in Spain at only around €1.80 a glass it pains me to pay a fiver or more back in the UK. And a three course meal for a ten quid. Forget it.

6. How civilised the Spanish are when it comes to drinking

Photo: AFP

It might be loud but it’s certainly way more civilised than you’re average British High Street on a Friday or Saturday night. Binge drinking is not something that has ever caught on in Spain, thankfully. Even the ‘botellón’ is less common than before and when you do stumble across a bunch of teenagers sitting around a bottle of whiskey or red wine and coke, it’s a jovial affair. Spaniards seem to have far more respect for alcohol even given how cheap it is. They drink more slowly and without the aim of getting hammered.

At 2am in a Spanish city centre, you’re not going to see anyone puking into the gutter, getting to fights of staggering barefoot through the streets, shoes in hand. Well, unless they’re guiris of course.

7. The Spanish are touchy-feely

Spaniards are much more tactile than us Brits it seems and I love how expressive Spaniards can be. But for me and other British friends this used to be a source of confusion and even embarrassing misunderstandings. In Spain, people touch each other during conversations. It’s because Spaniards are warm and in some ways I think it’s a way for them to engage more deeply with the person they are conversing with, especially if they’re excited about something or feel strongly about something. This ritual of taps, stokes, prods and grasps on the arm, leg or shoulder can often be misconstrued by northern Europeans as flirtation. Not so. Well, maybe it could but it’s certainly not a given. In the past mistook these gestures to mean a girl was romantically interested. How wrong I was!

8. Viva small businesses!

File photo: j.labradro/Flickr

What I love about Spain is that people still value and remain loyal to independent shops.

In any Spanish city centre or everyday neighbourhood you still find dozens of independent greengrocers, butchers, bakers, grocery shops, pharmacies and ironmongers, all with their own unique character and dated, down-at -heel charm. Compared to the UK with its generic high streets monotonously lined with the same big chains of shops, bars and restaurants, for me Spain is like stepping back in time 30 years. In a good way.

Walk into any everyday Spanish bar and you’ll notice the interior probably hasn’t been updated since at least the 1970s. You’ll see a couple of octogenarians propping up a bar, grunting to each other as they pick at a slab of tortilla and sip thimbles of beer, their bespectacled eyes glued to a bulky TV clamped to the wall. These are for the most part still family-run businesses that jostle for attention among the big chains that are gradually encroaching on their territory. Sadly, as owners retire the bars disappear especially as these days their children aren’t keen to take over the family business. May they continue to survive.

9. Lack of respect for public spaces

There are times when I think litter bins, ashtrays and toilets appear to be fairly inconsequential. The street itself is multi-purpose and serves all three functions day or night. Cigarette flicking could become a national sport. That’s something that really surprises me, that people make no effort to even hide the fact that they’re littering the street. In my hometown there’s a mandatory on the sport fine of £80 for dropping litter.

I asked my Spanish friends if the same system could work here. They concluded that no because nobody would bother to enforce it. The saddest thing I’ve seen in this respect was at one of the many reservoirs in the countryside around Madrid where people go to swim in the summer months. The whole area was strewn with the remnants of picnics that people had just dumped, even though there were plenty of bins next to the car park. The council had put up notices threaten to close the reservoir to the public if the situation continued.

Paul Burge is a former BBC journalist who moved from Oxford, UK to Madrid in 2013 where he now hosts the highly entertaining When in Spain a weekly podcast show about life in Madrid and beyond. He works as a freelance journalist and English teacher.  Follow Paul’s observations and advice about living in Spain on Facebook, Instagram, Twitter and his new YouTube channel. This article was first written before the Covid-19 pandemic. 

READ ALSO: These are the 17 absolute worst things about living in Spain

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Rampant branch closures and job cuts help Spain’s banks post huge earnings

Spain’s biggest banks this week reported huge profits in 2021 and cheered their return to recovery post-Covid, but ruthless cost-cutting in the form of thousands of layoffs, hundreds of branch closures and the removal of many ATMs have left customers in Spain suffering, in this latest example of ‘Capitalismo 2.0’. 

A man withdraws cash from a Santander branch in Madrid.
More than 3,500 Santander workers lost their jobs in Spain in 2021 and a further 2,000 more employees working for Santander across Europe were also laid off. Photo: PHILIPPE DESMAZES / AFP

Spanish banking giant Santander on Wednesday said it has bounced back from the pandemic as it returned to profit last year, beating analyst expectations and exceeding its pre-COVID earnings.

Likewise, Spain’s second-largest bank BBVA said on Thursday that it saw a strong rebound in 2021 following the Covid crisis, tripling its net profits thanks to a recovery in business activity.

It’s a similar story for Unicaja (€137 million profit in 2021), Caixabank (€5.2 billion profit thanks to merge with Bankia), Sabadell (€530 million profit last year), Abanca (€323 million profit) and all of Spain’s other main banks.

This may be promising news for Spain’s banking sector, but their profits have come at a cost for many of their employees and customers. 

In 2021, 19,000 bank employees lost their jobs, almost all through state-approved ERE layoffs, meant for companies struggling financially.

BBVA employees protest against layoffs in May 2021 in Madrid. Spain’s second-largest bank BBVA is looking to shed 3,800 jobs, affecting 16 percent of its staff, in a move denounced by unions as “scandalous”. (Photo by GABRIEL BOUYS / AFP)

Around 11 percent of bank branches in Spain have also been closed down in 2021 as part of Spanish banks’ attempts to cut costs, even though they’ve agreed to pay just under €5 billion in compensation.

Rampant branch closures have in turn resulted in 2,200 ATMs being removed since the Covid-19 pandemic began, even though the use of cajeros automáticos went up by 20 percent in 2021.

There are now 48,300 ATMs in Spain, levels not seen since 2001.


Apart from losses caused by the coronavirus crisis, Spain’s financial institutions have justified the lay-offs, branch closures and ATM removals under the premise that there was already a shift to online banking taking place among customers. 

But the problem has been around for longer in a country with stark population differences between the cities and so-called ‘Empty Spain’, with rural communities and elderly people bearing the brunt of it. 


Caixabank laid off almost 6,500 workers in the first sixth months of 2021. Photo: ANDER GILLENEA/AFP

Just this month, a 78-year-old Valencian man has than collected 400,000+ signatures in an online petition calling for Spanish banks to offer face-to-face customer service that’s “humane” to elderly people, spurring the Bank of Spain and even Spain’s Prime Minister Pedro Sánchez to publicly say they would address the problem.

READ MORE: ‘I’m old, not stupid’ – How one Spanish senior is demanding face-to-face bank service

It’s worth noting that between 2008 and 2019, Spain had the highest number of branch closures and bank job cuts in Europe, with 48 percent of its branches shuttered compared with a bloc-wide average of 31 percent.

Below is more detailed information on how Santander and BBVA, Spain’s two biggest banks, have reported their huge profits in 2021.


Driven by a strong performance in the United States and Britain, the bank booked a net profit of €8.1 billion in 2021, close to a 12-year high. 

It was a huge improvement from 2020 when the pandemic hit and the bank suffered a net loss of €8.7 billion after it was forced to write down the value of several of its branches, particularly in the UK. It was also higher than 2019, when the bank posted a net profit of €6.5 billion.

Analysts from FactSet were expecting profits of €7.9 billion. 

“Our 2021 results demonstrate once again the value of our scale and presence across both developed and developing markets, with attributable profit 25 per cent higher than pre-COVID levels in 2019,” said chief executive Ana Botin in a statement.

Net banking income, the equivalent to turnover, also increased, reaching €33.4 billion, compared to €31.9 billion in 2020. This dynamic was made possible by a strong increase in customer numbers, with the group now counting almost 153 million customers worldwide. 

“We have added five million new customers in the last 12 months alone,” said Botin.

Santander performed particularly well in Europe and North America, with profits doubling in constant euros compared to 2020. In the UK, where Santander has a strong presence, current profit even “quadrupled” over the same period to €1.6 billion.

Last year’s net loss was the first in Banco Santander’s history, after having to revise downwards the value of several of its subsidiaries, notably in the UK, because of COVID.

The banking giant, which cut nearly 3,500 jobs at the end of 2020, in September announced an interim shareholder payout of €1.7 billion for its 2021 results. “In the coming weeks, we will announce additional compensation linked to the 2021 results,” it said.


The group, which mainly operates in Spain but also in Latin America, Mexico and Turkey, posted profits of €4.65 billion ($5.25 billion), up from €1.3 billion a year earlier.

The result, which followed a solid fourth quarter with profits of €1.34 billion, was higher than expected, with FactSet analysts expecting a figure of €4.32 billion .

Excluding non-recurring items, such as the outcome of a restructuring plan launched last year, it generated profits of 5.07 billion euros in what was the highest figure “in 10 years”, the bank said in a statement.

In 2020, the Spanish bank saw its net profit tumble 63 percent as a result of asset depreciation and provisions taken against an increase in bad loans due to the economic fallout of the virus crisis.

“The economic recovery over the past year has brought with it a marked upturn in banking activity, mainly in the loan portfolio,” the bank explained, pointing to a reduction of the provisions put in place because of Covid.

In 2021, BBVA added a “record” 8.7 million new customers, largely due to the growth of its online activities. It now has 81.7 million customers worldwide.

The group’s net interest margins also rose 6.1 percent year-on-year to €14.7 billion, said the bank, which is undergoing a cost-cutting drive.

So far, it has axed 2,935 jobs and closed down 480 branches as the banking sector undergoes increasing digitalisation and fewer and fewer transactions are carried out over the counter.

At the end of 2020, BBVA sold its US unit to PNC Financial Services for nearly 10 billion euros and decided to reinvest some of the funds in the Turkish market.

In November, it launched a bid to take full control of its Turkish lending subsidiary Garanti, offering €2.25 billion ($2.6 billion) to buy the 50.15 percent stake it does not yet own.

The deal should be finalised in the first quarter of 2022.