Each copy included a “pull out poster” for “patriots” to display in their window with the message “Hands off our Rock” written in both English and Spanish.
Tomorrow's front page: Up Yours Senors! pic.twitter.com/6mXe9JFGuB— The Sun (@TheSun) April 3, 2017
People were quick to point out the irony that The Sun launched its campaign with a front page message against Spain beneath an advertisement for cheap summer holidays to…Spain!
Others noted that the headline writers had failed in the spelling department. “Up Your Senors” had neither the ‘ñ’ nor the ‘e’ that is required to correctly pluralize the word for “sirs”.
Some Spaniards just laughed at the tabloid.
La portada del The Sun. No saben ni escribir señor con ñ, y en la misma tiene un anuncio para ir de vacaciones a España JAJAJAJAJAJAJA— VillaverdeRCD #21 (@VillaverdeRCD) April 4, 2017
The front page of The Sun. They don’t know how to spell señor with an ñ. And at the same time advertise cheap holidays to Spain. Hahahaha
Many Brits took to Twitter to express their outrage and embarrassment at the tabloid antics and to call for a boycott of The Sun. One called it a “national disgrace”.
Just imagining 'the Sun' and its disgusting headline being sold in Spanish resorts & all over Spain. It's a national disgrace #dontbuythesun— Charlie Kiss (@charliekiss) April 4, 2017
It was pointed out that on the basis of its editorial stance on Brexit, The Sun shouldered some of the blame for the predicament Gibraltar now finds itself in. Britain’s best read newspaper had campaigned for Brexit, while residents on the Rock had overwhelmingly voted for the UK to remain in the European Union.
If the Sun gave that much of a toss about Gibraltar, why didn't they listen to Gibraltarians about Brexit? Morons.— Simon Meechan (@SimonMeechan_90) April 4, 2017
On Monday, Kelvin Mackenzie, the former editor of The Sun, had labelled Spaniards as “donkey rogerers” in a warmongering opinion piece in which he said European friends were quickly becoming foes
“Take the creeps running Spain. Thanks to Brexit they are flexing their muscles over Gibraltar.
“Could I remind them the locals have made clear in vote after vote that they don’t want the donkey rogerers running their efficient little outpost.”
He suggested that the British government send a message to Spain to back off from Gibraltar by advising Brits not to holiday in Spain, kick out Spaniards living in the UK and even impose a special tax on Rioja.
The opinion piece made headlines in Spain with commentators astounded at being branded “follaburros” (Donkey buggerers).
READ MORE: All the latest news from Gibraltar