Ikea vows to redesign ‘sexist’ baby changing signs in Spanish stores

Ikea vows to redesign 'sexist' baby changing signs in Spanish stores
Photo: @punyet / Twitter
Ikea has promised to redesign its labelling for baby changing facilities at stores across Spain after accusations of “sexism”.

Several shoppers complained that the sign, showing a stick figure in a skirt changing a baby, excluded fathers and implied that changing a nappy was a woman-only job.

One father tweeted: ” Can I go in and change my daughter? Or is this just a woman thing?”

A woman wrote: “Wearing a skirt? Really?”

The store responded with a pledge to swap the signage for a more inclusive symbol.

“We are changing this symbol for one that equally represents dads and mums,” said the Ikea Spain store.

 

 


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