Two families on the Spanish island of Ibiza have started selling one of the island’s most unlimited commodities: its air.
Italian ice cream seller Gianluca Pomo and his friend José Antonio Fernández were walking through the Ibizan countryside on a day out with their families when they struck upon the idea.
“We realized how lucky we were and we decided to try and immortalize that moment,” Fernández told The Local.
“We decided to seal the air in a container so that whenever you looked at it, you remembered that moment,” he added.
Pomo, who runs an ice cream shop on the island, began selling Aire de Ibiza (Air of Ibiza) a month ago and the pair already report a lot of interest – unsurprisingly, mainly from tourists keen to take home a more unusual souvenir.
“Aire de Ibiza is designed exclusively for tourists and visitors to the island so that they can take with them a souvenir, an emotion, a piece of the island… in the form of air,” Fernández told The Local of the product, which sells for €5.90 a tin.
But what makes Ibiza’s air so different from the air in other parts of Spain and further afield?
“It’s the purity of the air,” says Fernández. “The air in Ibiza is pure and virgin, and the air – as well as the moments you enjoy breathing it in – is unique.”
The air inside the green tin featuring a map of the island is described as “100 percent pure air, no additives, made in Spain and gluten free” while its label reads:
“Close your eyes and breathe deeply, imagine blue like the colour of our sea. Remember the sensational light of our island, don’t forget our sunsets, give yourself space for your emotions, don’t abandon your dreams and live with optimism.”
For Fernández and Pomo, the idea of “bottling” the air is not about opening the tin, far from it: it is hermetically sealed to prevent it being opened. It’s about using it to bring back memories of your time on the island.
Unsurprisingly, there have been some people who simply do not get the concept.
“There have been people who just think we’re pulling their leg,” admits Fernández, “but generally it has been really well received.”