Greenpeace has launched the campaign to urge political leaders not to forget the environment and ecological causes in the run-up to Spain’s general election on December 20th.
In the poster campaign and the accompanying video, children are dressed up as the leaders of Spain’s five major parties, with political miniatures including Prime Minister Mariano Rajoy and Socialist leader Pedro Sánchez – whose little version bears a striking resemblance to the man himself.
The posters were put up around Madrid on Monday evening.
Also included in the campaign are young dopplegangers of Podemos leader Pablo Iglesias (complete with ponytail), Ciudadanos leader Albert Rivera and the head of the United Left, Alberto Garzón.
The child lookalikes appear beneath the slogan: “Would the child you were be ashamed of the adult you’ve become,” a quote attributed to 'The Little Prince' author, Antoine de Saint-Exupéry.
The original French version of the quote is more often translated into English as: “Would the child you were be proud of the adult you’ve become?”
The campaign urges politicians to remember their promises to protect the environment and features previous pledges each man made related to green causes in Spain.
“When I’m prime minister, I’ll protect Galician beaches,” reads the quote by Prime Minister Mariano Rajoy.
“We wanted to appeal to the child our politicians were because surely they would want to protect the planet,” said Greenpeace spokesman Maria Gonzalez in a press release.
Greepeace launched a comprehensive casting process in order to find “the best similarity possible with the politicians so that the children were as faithful as possible to their adult versions”.
Conrado Garcia del Vado, a spokesman for Greenpeace told The Local: “I am not sure exactly where the Antoine de Saint Exupéry quote appears (although we believe it was in the Little Prince) but we are using it to send the message: 'Don´t betray the children you were, and face the environmental challenges'.”.