Full bodied, flame grilled: Burger King chain launches Whopper Wine
The fast food chain has launched its very own brand of special edition vino with which to toast its 40th anniversary in Spain.
The limited edition Tempranillo is made with grapes raised in Valencia and aged in barrels of French oak that have been "flame grilled".
The technique is designed to imbue the wine a hint of the flame-grilled aroma so that it can perfectly compliment Burger King’s signature dish, apparently.
"With the help of oenologists and sommeliers we have innovated the wine making process, flame grilling the wood of the barrels in which the wine matures, creating as a result, a unique wine," says Burger King in a video clip announcing the wine.
"Whopper wine, the wine that pairs with a Whopper and enhances its flavour," it explains.
But the bottles of Whopper Wine won’t be available over the restaurant counter.
In order to be in with a chance to sample the pairing, Burger King fans have to send their all-time favourite Burger King tale or photograph to their Facebook site where judges will chose the 40 entries worthy of receiving a bottle.
It’s not the first time Burger King have branched out beyond the burger. In December 2008, the company launched ‘Flame’, a body spray described as "the scent of seduction with a hint of flame-broiled meat".
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The limited edition Tempranillo is made with grapes raised in Valencia and aged in barrels of French oak that have been "flame grilled".
The technique is designed to imbue the wine a hint of the flame-grilled aroma so that it can perfectly compliment Burger King’s signature dish, apparently.
"With the help of oenologists and sommeliers we have innovated the wine making process, flame grilling the wood of the barrels in which the wine matures, creating as a result, a unique wine," says Burger King in a video clip announcing the wine.
"Whopper wine, the wine that pairs with a Whopper and enhances its flavour," it explains.
But the bottles of Whopper Wine won’t be available over the restaurant counter.
In order to be in with a chance to sample the pairing, Burger King fans have to send their all-time favourite Burger King tale or photograph to their Facebook site where judges will chose the 40 entries worthy of receiving a bottle.
It’s not the first time Burger King have branched out beyond the burger. In December 2008, the company launched ‘Flame’, a body spray described as "the scent of seduction with a hint of flame-broiled meat".
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