• Spain's news in English

Squelch! Google doodle celebrates 70 years of La Tomatina festival

Jessica Jones · 26 Aug 2015, 09:39

Published: 26 Aug 2015 09:39 GMT+02:00

Facebook Twitter Google+ reddit

Log onto google.es today and you will be greeted with a virtual representation of what thousands of people are getting up to at midday in the town of Buñol, in Valencia, eastern Spain. 

La Tomatina: All you need to know about the world's biggest food fight 

Today marks the 70th anniversary of La Tomatina, the hour-long food fight that takes place in Buñol on the last Wednesday of August, during which people don their goggles and pelt each other with overripe tomatoes .

Over 150 tonnes of tomatoes will be hurled this year during the event, which is now ticketed to control the number of tourists in the town, this year 22,000 tickets were made available.

The festival began in 1945 when a street brawl broke out near a vegetable stall, with participants grabbing fruit and veg to throw at each other. They had so much fun they repeated the fight the following year and despite authorities originally trying to clamp down on the food-filled fest, it became an official festival in 1957.

The Goggle Doodle, created by American illustrator Nate Swinehart, shows an animated depiction of the giant food fight, including the all-important ham leg that is traditionally placed at the top of a pole. People are challenged to climb the pole and rescue the ham leg before the tomato fight can begin.

Google is also capturing the festival for its Street View, filming 360 degree before and after shots to allow viewers around the world a glimpse of the weird and wonderful festivities.

Story continues below…

Images should be published within the next few weeks and will join other Spanish sites immortalized on Google Street View such as the Caminito del Rey, the “world’s most dangerous footpath”, the Sagrada Familia and the Alhambra. 

For more news from Spain, join us on Facebook and Twitter.

Jessica Jones (jessica.jones@thelocal.com)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Spain jobless drops below 20% for first time in six years
The unemployed queuing up outside a Madrid job centre. Photo: AFP

Spain's unemployment fell below 20 percent for the first time in six years, official figures showed on Thursday.

'Saints not ghouls' insists Spanish church for Halloween
Suggested outfits from the Bishopric of Cadiz and Ceuta. Photo: Shower of Roses

Spanish bishops are urging good Christian children to forgo zombie, ghost and devil outfits and instead dress up as "saints, virgins and apostles".

Tough road ahead, Spain PM warns before return to power
Rajoy will try and form a government this week. Photo: AFP

Spain's acting Prime Minister Mariano Rajoy warned on Wednesday of a tough road ahead as he prepares to take power again at the head of a minority government with little support.

Russia withdraws request to refuel warships in Ceuta
The aircraft carrier Admiral Kuznetsov was due to dock in Ceuta

Russia has withdrawn a request for its aircraft carrier group to be refuelled at the Spanish port of Ceuta, authorities confirmed.

Bulls replace guard dogs at scrap yard in Valencia
Two bulls will be patrolling the scrap yard in eastern Spain. Archive photo: AFP

Guard dogs were not proving enough of a deterrent to thieves at a car breakers yard in eastern Spain so the owner has brought in a pair of fighting bulls.

Two-headed shark born in Spanish laboratory
Scientists are studying the rare find. Photo: IBIMA / University of Malaga

Scientists at the University of Malaga found the embryo of a shark with two heads and just one body.

Spain under pressure to stop refuel of Russian warships
Russian aircraft carrier Admiral Kuznetsov is due to arrive in Ceuta. Photo: Mil Ru / Wikimedia

Spain is facing international pressure to refuse permission for a Russian warship flotilla to refuel in Ceuta en route to continuing airstrikes against the Syrian city of Aleppo.

Most wanted: Fugitive rapist arrested in Tenerife
Mohammed Jahangir Alam was arrested n Tenerife. Photo: Crimestoppers.

Mohammed Jahangir Alam, one of Britain's most wanted fugitives, who fled the country in 2008 after allegedly raping a woman, was found working in Tenerife.

Spain's Rajoy says king has tasked him with forming govt
Photo: AFP

Spain's king on Tuesday tasked Mariano Rajoy with forming a government, taking the acting conservative prime minister a step closer to power again after a 10-month political deadlock.

Two imams arrested in Ibiza resort over 'Isis support'
The men were arrested in the resort of Sant Antoni de Portmany. Photo: Jose A / Flickr

Two Moroccan imams at a mosque on the Spanish resort island of Ibiza were arrested Tuesday on suspicion of backing the Islamic State group and inciting jihad.

Analysis & Opinion
Out of the dark: Five years on from Eta ceasefire
Sponsored Article
Last chance to vote absentee in the US elections
Spanish 'La Mafia' restaurants banned after Italian complaint
Spain's top court overturns bullfighting ban in Catalonia
Hunt launched for ten most wanted Brit fugitives hiding out in Spain
Napflix: Spaniards launch very boring TV channel for siestas
Madrid parish church faces fine over 'too noisy' bells
Celebrate expat life at Madrid’s THRIVE convention
Fury after kids told to bring their own loo roll to school
Disney announces plans for Don Quixote action movie
Activist tells 8-yr-old matador wannabe with cancer 'just die'
King to make last minute push to avoid third vote in Spain
Amazing photos of Catalonia's 'human tower' contest
What's on in Spain: October 2016
'No way, Jose! You'll never get your hands on our Rock'
Recipe: How to make a classic Spanish tortilla de patatas
Chorizo in paella? Go back to cooking school Jamie Oliver
Spain in eye of a perfect storm after 10 months without govt
Thousands share clips of life for 'Spain in a Day' film
Ten incredible Spain locations for Game of Thrones season 7
Analysis & Opinion
Why moving to Spain could be the best decision of your life
Seven reasons why autumn is the very best season in Spain
Spanish study finds four types of personality. Which are you?
New search underway for civil war grave of poet Lorca
jobs available