The video released on Tuesday shows the 29-year-old Mallorcan ace undressing in a locker room before heading to the showers.
Nadal was unveiled as the Tommy Hilfiger global brand ambassador last year and will be the face of Tommy Hilfiger Tailored, the new fragrance TH Bold and Tommy Hilfiger underwear.
To launch the campaign the 'King of Clay' played a spot of strip tennis at Manhattan's Bryant Park on Tuesday, although unfortunately he was stronger than his opponent and only had to remove one layer of clothing.
Mike Coppola / GETTY IMAGES NORTH AMERICA / AFP
The 14 Grand Slam title winner exited this year's Wimbledon tournament early to the disappointment of his fans, but fortunately long-term girlfriend Xisca Perello was around to console him on a holiday in Mallorca last month.