For more than 45 minutes the Real Madrid striker remained unrecognized despite displaying his fancy footwork, thanks to a fatsuit beneath his shabby grey tracksuit, a fake beard and an unkempt wig as well as some oversized sunglasses.
He even approached different passersby to get a reaction but was repeatedly shrugged off- including by a young woman who politely refused to give the 'vagabond' her phone number when asked.
A young boy finally interacted with the Ballon d'Or winner showing off his dribbling skills only to get the shock of his life when Ronaldo peeled away his disguise to reveal his true self.
The reaction on the streets instantly changed as onlookers cheered and reached for their phones to snap a photo of the 30-year-old Portuguese footballer, who earns €380,000 a week ($427,000).
The stunt, which has been uploaded on Cristiano Ronaldo’s Facebook page as well as YouTube, is not designed to highlight the plight of the homeless but rather to promote #LIVELIFELOUD a new range of ROC headphones designed in collaboration with the footballer.