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Outrage over Enrique Iglesias music video ad

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Outrage over Enrique Iglesias music video ad
Photo: Daniel Boczarski/AFP
11:34 CET+01:00
The Galician regional government has come under fire for paying €300,000 for Enrique Iglesias to film his latest music video in the northwestern Spanish region.

Noche y día (Night and day), released on Friday, February 20th, was filmed in the four provinces of Galicia, in northwestern Spain but has been criticized in local media for featuring the region "in less than a fifth" of the video despite the price tag.

 

Regional newspaper, La Voz de Galicia, pointed out that, while the music video does feature around ten recognizable locations, they take up only one minute of the four minute 43 second clip.

The newspaper also complained that the majority of shots of the region appear at the very beginning and end of the video, without music, so are likely to be cut when the music video is broadcast on television.

The move was criticized across Spanish media, with daily newspaper, 20 minutos, running a blog post with the title, "Enrique Iglesias and the presumed theft of 300,000 Galician euros". 

Galicia’s tourism agency paid Universal Music Spain €302,500 ($342,000) to film the music video in the region, a sum that, for many, seems too high considering how little time the video dedicates to showing off the region.

The beginning of the music video features shots from around Galicia, including the Sil Canyon, the Cabo Home lighthouse and the roman walls in Lugo. It also shows the famous cathedral of Santiago de Compostela, destination for thousands of pilgrims who walk the Camino de Santiago each year.

The majority of the video, however, depicts a rave taking place inside a monestary, which could theoretically be anywhere. 

Opposition politicians were outraged when it was announced late in 2014 that the Galician government had paid over €300,000 for the music video to be filmed in the region.

The regional government maintains, however that it was an “investment” that will generate tourism and publicize the region the same as a conventional publicity campaign that “by conservative estimates” would have cost well over €1.2 million. 

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