Television viewers in Andalusia were left disappointed on New Year's Eve when the region’s public television channel, Canal Sur, cut to a commercial break just as the clocks started their twelve chimes of midnight.
Viewers were left dumbfounded as they waited to eat one grape for each of the twelve chimes, a Spanish tradition said to bring prosperity and good luck for the year ahead.
But instead of watching the chimes welcoming in 2015, viewers were met with an advert for coffee followed by one for the MotoGP world championship in Jerez.
A family in Andalusia react to the new year's eve countdown being disrupted by adverts
The channel’s director of programming, José Luis Pereñíguez, resigned on Thursday evening after the channel’s investigation into the incident found that it was due to ‘human errors attributable to at least three workers’, according to Spanish newspaper El País.
The incident has provoked a flurry of activity on social networks, with users taking to Twitter to make fun of the TV channel.
"The cock-up of the Canal Sur chimes is a reflection of how embarrassing Spanish TV is. Adverts during the grapes!"