Cristiano Ronaldo hit with underwear lawsuit

Football superstar Cristiano Ronaldo has launched a new collection of briefs despite being hit with a lawsuit by a US man who claims the Real Madrid player stole his CR7 underwear trademark.

Cristiano Ronaldo hit with underwear lawsuit
Ronaldo, or CR7 to his diehard fans, surely didn’t see this coming when he got into the underwear business. Photo: YouTube

Ronaldo, or CR7 to his diehard fans, surely didn’t see this coming when he got into the underwear business.

In 2013, the Portuguese ace co-designed a range of men’s briefs with New York fashion designer Richard Chai and Danish company JBS Textile Group.

Using the shorthand CR7 as the brand name, it also includes T-shirts and shoes.

But a 43-year-old American fitness enthusiast called Christopher Renzi already trademarked his fitness gear in the US with the name CR7 back in 2009.

JBS Textile Group, eager to launch Cristiano’s briefs in the US, have accused Renzi (no relation to Italy’s PM) of trying to profit from the Real Madrid player’s ever-increasing fame and reputation.

Renzi, who claims he chose the 7 because his birthday is on October 7th, is refusing to stand down.

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His lawyer filed a complaint in a Rhode Island federal court last Monday, saying Renzi had received pressing letters from JBS demanding he give up the brand.

“They don’t really have the trademark rights because they haven’t used it,” his lawyer, Michael Feldhuhn, told news agency Reuters.

“We just want them to leave us alone.”

Renzi is hoping the court finds that he owns the trademark in the US.

While lawyers fight it out in the court, Ronaldo is making the most of his summer break from football to launch his autumn/winter underwear collection with a raunchy TV ad.

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Ronaldo presents fifth Ballon d’Or to Bernabeu

Cristiano Ronaldo paraded his record-equalling fifth Ballon d'Or to an adoring Santiago Bernabeu before Real Madrid's clash with Sevilla on Saturday.

Ronaldo presents fifth Ballon d'Or to Bernabeu
Photo: AFP

Ronaldo pulled level on Thursday with Barcelona rival Lionel Messi as the only two men to have won the annual award for the best player in the world five times.

It is the fourth time in five years Ronaldo has beaten Messi to the prize. This time he did it on the back of Madrid's feat of becoming the first side to retain the Champions League since 1990.

And the 85,000 crowd at the Bernabeu serenaded the Portuguese with chants of “Cristiano, Ballon d'Or” as he posed for photos with all five of his golden ball trophies.

A total of seven Madrid players were included in the top 30 for the prestigious award handed out by France Football magazine.

However, Real had to cope on Saturday without suspended captain Sergio Ramos, who came sixth in the voting, among a host of defensive absences as they strove to move to within five points of Barcelona at the top of La Liga.

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