• Spain's news in English

Pinterest gobbles up hot Barcelona start-up

AFP · 31 Jul 2014, 08:51

Published: 31 Jul 2014 08:51 GMT+02:00

Facebook Twitter Google+ reddit

The acquisition was aimed at beefing up Pinterest's team, particularly with Icebergs co-founders Cesar Isern and Albert Pereta.

"For years, Cesar and Albert have been building technology to improve online visual curation and organization of projects, and we're excited for them to join us," Pinterest said in an email to news agency AFP.

Icebergs services will be discontinued on the first of September, and the startup's founders will come here to work for Pinterest.

"We are thrilled to be joining forces with the talented Pinterest team in San Francisco, a perfect home for our experience in product and design," Icebergs said in a post at its website.

"We can't wait to use what we've learned building Icebergs to help make their experience even better."

Icebergs was founded in Barcelona last year and set out to provide private space in the Internet "cloud" for people to organize, save, and collaborate on projects involving images, video and other digital content.

The startup did not reveal the number of users, but said in a farewell message that it was trusted by "hundreds of thousands of creative minds" around the world.

The companies did not disclose financial terms of the deal. The Icebergs buy is the fifth acquisition by Pinterest.

Pinterest in May confirmed that another $200 million has been pumped into its coffers to build up search capabilities at the booming, bulletin board-style social network.

The latest round brought to $764 million the total amount of funding raised and gave Pinterest an overall value of $5 billion.

Discovery tools tuned

Uses for the money were to include paying for technology and talent to develop Pinterest into a "discovery platform" in a potential challenge to Internet search king Google.

Story continues below…

In a move similar to one made last year by Facebook, Pinterest is tapping into its rich trove of user-posted content to tackle questions that traditional search engines such as Google or Bing handle less well.

Estimates from digital analytics firm comScore put the number of Pinterest users around 60 million early this year.

There are more than 750 million online bulletin boards with a combined total of about 30 billion Pins by people sharing images on myriad interests from travel to food to sports and more, according to Pinterest.

Pinterest has become one of the Internet's hottest young websites, particularly among women, by giving people virtual bulletin boards that they personally curate with pictures showcasing interests in anything from food to sports, fashion or travel.

For more news from Spain, join us on Facebook and Twitter.

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Recipe: How to make fabada - traditional Asturian bean stew
Photo: Flavio Lorenzo Sánchez/Flickr

The hearty Asturian dish is a perfect lunch on a cold day... and don't forget the crusty bread and cider!

Brit 'paedo' held on Costa del Sol after Most Wanted appeal

One of Britain's most wanted fugitives was arrested on the Costa Del Sol following a tip-off from an expat just hours after his face appeared on a public appeal.

Spain's parliament approves deficit reduction measures
Photo: Images Money/Flickr

Spanish lawmakers approved on Thursday measures to reduce the public deficit and keep it under the target agreed with the European Union.

'Cubism and War' show opens at Barcelona Picasso Museum
Pablo Picasso Harlequin and Woman with a Necklace. Photo: MP

Barcelona's Picasso Museum unveiled an exhibition on "Cubism and War" on Thursday depicting how one of the most influential artistic styles of the 20th century survived the First World War.

Why this bionic limb pioneer doesn't believe in disability
Hugh Herr has been award Spain's top science prize. Photo: FPA

The Local speaks to Hugh Herr on winning Spain's top science prize and how being an amputee doesn't make him disabled.

Dine in the buff at Spain's first nudist restaurant
A buffet of organic food will be served on "human tables". Photo: Innato / Facebook

Spain's first naked dining experience is to arrive on the island of Tenerife following the success of a similar venture in London.

Spain's top court overturns bullfighting ban in Catalonia
Photo: AFP

Spain's Constitutional Court on Thursday cancelled a bullfighting ban in Catalonia in what is likely to exacerbate tensions between Madrid and the separatist region, and between animal activists and fans of the tradition.

Out of the dark: Five years on from Eta ceasefire
Eta members made a ceasefire declaration in January, 2011. Photo: Gara / AFP

Five years after armed separatist group Eta declared a permanent ceasefire, Basque journalist Alberto Letona is still wondering when the dialogue will begin.

Hunt for ten most wanted Brit fugitives hiding out in Spain
Call Crimestoppers if you recognize these faces.

These fugitives from British justice are thought to be hiding out in Spain. Do you recognize anyone?

Eta 'not dead' but Spain focus moves onto jihadism
Archive photo of a pro-mural in the Basque Country. Photo: AFP

Five years after Eta quit violence, the Basque separatist group has yet to dissolve but it poses little threat and authorities have shifted their focus to fight jihadists, says Spain's chief anti-terrorism prosecutor.

Sponsored Article
How to vote absentee from abroad in the US elections
Celebrate expat life at Madrid’s THRIVE convention
Sponsored Article
Last chance to vote absentee in the US elections
Disney announces plans for Don Quixote action movie
Activist tells 8-yr-old matador wannabe with cancer 'just die'
Sponsored Article
How to vote absentee from abroad in the US elections
King to make last minute push to avoid third vote in Spain
Amazing photos of Catalonia's 'human tower' contest
What's on in Spain: October 2016
'No way, Jose! You'll never get your hands on our Rock'
Recipe: How to make a classic Spanish tortilla de patatas
Chorizo in paella? Go back to cooking school Jamie Oliver
Spain in eye of a perfect storm after 10 months without govt
Thousands share clips of life for 'Spain in a Day' film
Ten incredible Spain locations for Game of Thrones season 7
Analysis & Opinion
Why moving to Spain could be the best decision of your life
Seven reasons why autumn is the very best season in Spain
Spanish study finds four types of personality. Which are you?
New search underway for civil war grave of poet Lorca
Bison found decapitated on Valencia nature reserve
Forgotten Voices: What Brits in Spain think about Brexit
One dead and 14 injured in blast at Spanish resort
Game of Thrones want extras 'with muscles' to film in Spain
Thousands march in Madrid to push for bullfighting ban
Spanish team invents hands-free 'penis bidet'
In pics: Devastation caused by Costa Blanca wildfires
jobs available