Manos Unidas, a Catholic organization focused on providing aid to the Third World, has released a campaign that illustrates how poverty has an influence over the way we look.
Spanish actress Inma Cuesta stars in their video “The effects of poverty”, in which over the course of 30 seconds, her face becomes gradually more blemished and haggard.
Cuesta stares blankly into the lens and mutters softly: “Life passes by for all of us, but it doesn’t pass by in the same way for everyone”.
“Hunger, sickness, exploitation, injustice: They all leave their mark”, reads the slogan at the end of the ad.
“Keeping in mind how hard it is nowadays to get people to think about poverty outside of our borders, we thought it fitting and necessary to show how poverty can affect any one of us,” Ignacio Ussia, spokesperson for Manos Unidas, told Spain’s version of the Huffington Post.
“The life we live leaves a mark on our physical appearance and our faces reflect our own personal stories.”