• Spain's news in English

Spain's 'become a foreigner' ad goes viral

Alex Dunham · 17 Dec 2013, 11:34

Published: 17 Dec 2013 11:34 GMT+01:00

Facebook Twitter Google+ reddit

"If I become foreign, will it affect my character?" asks the protagonist as she ponders whether to go Swedish.

Chus Lampreave, famous for her roles in numerous Almodóvar films, talks the audience through her decision to ditch her Spanish nationality as she greets other celebrities who are doing the same.

"All the studies say so, we're at the bottom of all the tables for almost everything," the elderly actress explains.

"It's got to be very cool to belong to a superpower and be able to say we’re part of the G8."

As she walks through the Christmas market with different nationalities on sale, doubts start to arise among the 'shoppers'.

"Make sure you keep personal space at all times," says the hostess at the Norwegian stall.

 "Now I'll know what it feels like for everyone to owe me money and not the other way round," sulks actor Enrique San Francisco as he's handed his German nationality.

Meanwhile, a crowd shouts: "We wanted to celebrate our new nationalities but they've kicked us out of the bar".

"Apparently we should be in bed by now."

The ad by Campofrío, a Spanish company which specializes in cold meats, then depicts a stereotypical Spanish dinner table scene with everyone sharing food, drinks and laughs.

As the camera pans out, a message comes up on screen:

"It doesn't matter where we’re from or where we are, the important thing is that no one should deprive us of our way of enjoying life."

In less than 24 hours the ad has had nearly 200,000 visitors on YouTube, none of whom seem to have been left indifferent.

Story continues below…

It’s injected a dose of pride into the hearts of those who feel grateful for being Spanish; for the fun-loving, touchy-feely and sociable nature of Spaniards.

"What a great ad, I can't stop crying!"

It’s also touched a nerve with those who see it as advertising guff that discourages Spaniards from changing their ways at a time when the country seems to be lagging behind. 

Alex Dunham (alex.dunham@thelocal.com)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Recipe: How to make fabada - traditional Asturian bean stew
Photo: Flavio Lorenzo Sánchez/Flickr

The hearty Asturian dish is a perfect lunch on a cold day... and don't forget the crusty bread and cider!

Brit 'paedo' held on Costa del Sol after Most Wanted appeal

One of Britain's most wanted fugitives was arrested on the Costa Del Sol following a tip-off from an expat just hours after his face appeared on a public appeal.

Spain's parliament approves deficit reduction measures
Photo: Images Money/Flickr

Spanish lawmakers approved on Thursday measures to reduce the public deficit and keep it under the target agreed with the European Union.

'Cubism and War' show opens at Barcelona Picasso Museum
Pablo Picasso Harlequin and Woman with a Necklace. Photo: MP

Barcelona's Picasso Museum unveiled an exhibition on "Cubism and War" on Thursday depicting how one of the most influential artistic styles of the 20th century survived the First World War.

Why this bionic limb pioneer doesn't believe in disability
Hugh Herr has been award Spain's top science prize. Photo: FPA

The Local speaks to Hugh Herr on winning Spain's top science prize and how being an amputee doesn't make him disabled.

Dine in the buff at Spain's first nudist restaurant
A buffet of organic food will be served on "human tables". Photo: Innato / Facebook

Spain's first naked dining experience is to arrive on the island of Tenerife following the success of a similar venture in London.

Spain's top court overturns bullfighting ban in Catalonia
Photo: AFP

Spain's Constitutional Court on Thursday cancelled a bullfighting ban in Catalonia in what is likely to exacerbate tensions between Madrid and the separatist region, and between animal activists and fans of the tradition.

Out of the dark: Five years on from Eta ceasefire
Eta members made a ceasefire declaration in January, 2011. Photo: Gara / AFP

Five years after armed separatist group Eta declared a permanent ceasefire, Basque journalist Alberto Letona is still wondering when the dialogue will begin.

Hunt for ten most wanted Brit fugitives hiding out in Spain
Call Crimestoppers if you recognize these faces.

These fugitives from British justice are thought to be hiding out in Spain. Do you recognize anyone?

Eta 'not dead' but Spain focus moves onto jihadism
Archive photo of a pro-mural in the Basque Country. Photo: AFP

Five years after Eta quit violence, the Basque separatist group has yet to dissolve but it poses little threat and authorities have shifted their focus to fight jihadists, says Spain's chief anti-terrorism prosecutor.

Sponsored Article
How to vote absentee from abroad in the US elections
Celebrate expat life at Madrid’s THRIVE convention
Sponsored Article
Last chance to vote absentee in the US elections
Disney announces plans for Don Quixote action movie
Activist tells 8-yr-old matador wannabe with cancer 'just die'
Sponsored Article
How to vote absentee from abroad in the US elections
King to make last minute push to avoid third vote in Spain
Amazing photos of Catalonia's 'human tower' contest
What's on in Spain: October 2016
'No way, Jose! You'll never get your hands on our Rock'
Recipe: How to make a classic Spanish tortilla de patatas
Chorizo in paella? Go back to cooking school Jamie Oliver
Spain in eye of a perfect storm after 10 months without govt
Thousands share clips of life for 'Spain in a Day' film
Ten incredible Spain locations for Game of Thrones season 7
Analysis & Opinion
Why moving to Spain could be the best decision of your life
Seven reasons why autumn is the very best season in Spain
Spanish study finds four types of personality. Which are you?
New search underway for civil war grave of poet Lorca
Bison found decapitated on Valencia nature reserve
Forgotten Voices: What Brits in Spain think about Brexit
One dead and 14 injured in blast at Spanish resort
Game of Thrones want extras 'with muscles' to film in Spain
Thousands march in Madrid to push for bullfighting ban
Spanish team invents hands-free 'penis bidet'
In pics: Devastation caused by Costa Blanca wildfires
jobs available