Bargain hunters in Spain are in for more than a treat this year, and they won't even have to wait until the early January sales to find what they were looking for.
As a way of bringing forward the Christmas campaign and encouraging shoppers to spend big before December 25th, shops in Spain of the likes of El Corte Inglés, FNAC, Zara and Media Markt have imported what Americans call Black Friday.
This Friday, prices for electronics, clothes, cosmetics and many more products will drop or halve in most high streets across Spain.
Black Friday, a name originally coined by US policemen to refer to the massive traffic jams they would have to deal with on the day after Thanksgiving, has now come to represent "shopping chaos" more than any other sales day in the US.
The quest to find a good bargain has often resulted in fully-fledged punch-ups between rival shoppers in the States in recent years.
In some extreme cases people have been pepper-sprayed or even shot.