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Barcelona set to flog off metro station names

George Mills
George Mills - [email protected]
Barcelona set to flog off metro station names
Barcelona is hoping to replicate Madrid's metro station naming rights programme. File Photo: Ma!lo/Flickr

Barcelona is looking to sell off the names of its metro stations through lucrative sponsorship deals, the city's mayor announced on Friday.

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Barcelona Mayor Xavier Trias announced the revenue raising plan before a group of 100 business leaders.

Under the plan — a first for the Catalan capital — companies will be able to pay for the naming rights of stations operated by the city's TMB transport system.

No station is exempt in the scheme: naming rights for stations including Passeig de Gràcia and Liceu also up for grabs, Spain's 20 minutos reported on Friday.  

The Barcelona proposal comes in the wake of a similar project in Madrid.

In April, a cash-strapped Madrid announced its emblematic Sol metro station would be rechristened 'Sol Vodafone' as part of a multi-million euro deal.

In September, all of Metro Madrid's Line 2 became Line 2 Vodafone in an extension of the original sponsorship deal.

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