Barcelona set to flog off metro station names

Barcelona is looking to sell off the names of its metro stations through lucrative sponsorship deals, the city's mayor announced on Friday.

Barcelona set to flog off metro station names
Barcelona is hoping to replicate Madrid's metro station naming rights programme. File Photo: Ma!lo/Flickr

Barcelona Mayor Xavier Trias announced the revenue raising plan before a group of 100 business leaders.

Under the plan — a first for the Catalan capital — companies will be able to pay for the naming rights of stations operated by the city's TMB transport system.

No station is exempt in the scheme: naming rights for stations including Passeig de Gràcia and Liceu also up for grabs, Spain's 20 minutos reported on Friday.  

The Barcelona proposal comes in the wake of a similar project in Madrid.

In April, a cash-strapped Madrid announced its emblematic Sol metro station would be rechristened 'Sol Vodafone' as part of a multi-million euro deal.

In September, all of Metro Madrid's Line 2 became Line 2 Vodafone in an extension of the original sponsorship deal.

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