Barcelona set to flog off metro station names
George Mills · 13 Sep 2013, 16:01
Published: 13 Sep 2013 16:01 GMT+02:00
- Barcelona 'pickpocket busters' rescue tourist (06 Jun 13)
- Madrid sells its Sol in big money ad deal (25 Apr 13)
Barcelona Mayor Xavier Trias announced the revenue raising plan before a group of 100 business leaders.
Under the plan — a first for the Catalan capital — companies will be able to pay for the naming rights of stations operated by the city's TMB transport system.
No station is exempt in the scheme: naming rights for stations including Passeig de Gràcia and Liceu also up for grabs, Spain's 20 minutos reported on Friday.
The Barcelona proposal comes in the wake of a similar project in Madrid.
In April, a cash-strapped Madrid announced its emblematic Sol metro station would be rechristened 'Sol Vodafone' as part of a multi-million euro deal.
In September, all of Metro Madrid's Line 2 became Line 2 Vodafone in an extension of the original sponsorship deal.