VIDEO: Qatar Airways launches 'Barça Land' ad
Alex Dunham · 27 Aug 2013, 17:45
Published: 27 Aug 2013 17:45 GMT+02:00
Gerard Piqué as a customs officer, Andrés Iniesta as a painter and Gary Lineker as a taxi driver.
What sounds like a surreal dream by a Barça supporter has been turned into a reality by Qatar Airways.
The Middle-Eastern airline has launched the original TV commercial on the day they announced they will be the Catalan giants’ official new sponsor.
They chose to kick-start their advertising partnership with a dreamlike ad which also features entertaining performances by Messi as a football-ballet coach and Carles Puyol as a, well, a man who bashes plant pots with his head.
Quatar Airways will have the right to between 50 and 60 more advertising campaigns with the Spanish champions after paying a staggering €95 million for a three-year deal.
Additional advertising will appear on the team’s jersey, on the stadium’s façade and seats as well as in the club’s official museum.