Tampon ad slammed for ‘high sexual content’

A television ad which features a famous Spanish actress showing men how to use a tampon has been criticized by some viewers who find it “degrading to women”.

Tampon ad slammed for 'high sexual content'
“It’s never been so easy to put it in the right place,” Salamanca says as she inserts the tampon in one of the men’s hands. Photo: Youtube

Amaia Salamanca, one of the stars of Spanish Downtown Abbey-style drama Gran Hotel, has raised many eyebrows across Spain for her performance in Tampax’s newest ad “This summer, get wet!”.

The blonde bombshell appears poolside in an idyllic location on the Mediterranean surrounded by men ogling her.

“It’s never been so easy to place it in the right place,” Salamanca says as she inserts the tampon in one of the men’s hands.

After being informed of complaint filed by TV viewers who considered the ad to be “highly sexed” and degrading, Tampax carried out a survey to find out how many other people thought the same.

“According to their findings, only two percent saw the ad as having sexual content and 98 percent denied it was denigrating to women”.

“The message we wanted to transmit was that menstruation and tampon usage is something completely normal and natural,” said Tampax in an official statement.

“We never intended to give the ad any sexual connotations, we simply wanted to show how easy it is to use.” 

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Madrid goes bonkers for waffle willies

There is a new food craze in Madrid’s Chueca. It’s sweet, it’s sticky and it’s shaped like a giant penis.

Madrid goes bonkers for waffle willies
The waffles come with differed toppings but white chocolate is the most popular. Photo: La Polleria /Instagram

La Polleria opened just a week ago in Calle Barbieri and already it has people queuing out the door for a taste of its unique product.

Pedro Bauerbaum, the man behind the waffle shop said he is simply astounded at its success.

“It’s totally taken me by surprise,” said the enterprising 24-year-old. “When I got to the shop yesterday there was already a line of 30 people waiting outside.

“We just can’t cope with demand and have already ordered more machines and are hiring more staff.”

But where did he get the idea of creating a waffle shaped like the male organ?

“I don’t know really, it just seemed like something that would work in Chueca” he laughed.

Bauerbaum, who runs Ice Cream & Dreams, a successful ice cream parlour in nearby Malasaña, explained that he was looking for a second business idea when “pollofres” a mix of the word 'polla' (a Spanish slang word for penis) and gofres (Spanish for waffles) popped into his head.

“Ice-cream doesn’t do so well in winter so I thought about waffles, and then found out that the moulds could be made in shape we wanted, and I  just thought, yeah, let’s try it.”

All sorts of people are drawn to his product.

“It isn’t just gays who want them. We have lots of women, hetrosexual couples, even older people have been in,” Bauerbaum said.

“Everyone takes selfies, pictures or videos with them.”

The waffles cost €3.80 plus 50 cents for a sauce topping which comes in Nutella, white chocolate and strawberry flavour.

“The most popular by far is the white chocolate. People like the realism I suppose,” he laughed.

The sweet treats are proving a big hit on Instagram with La Polleria – a pun on the word ‘polla’ which is slang for penis in Spanish and the traditional name for a roast chicken eaterie – attracting a thousand followers within the first 24 hours.

“I always think of business ideas with a strong potential for Instagram and social media. It’s free advertising and in this case it’s working brilliantly,” Bauerbaum admitted.