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Tampon ad slammed for 'high sexual content'

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Tampon ad slammed for 'high sexual content'
“It's never been so easy to put it in the right place,” Salamanca says as she inserts the tampon in one of the men's hands. Photo: Youtube
12:17 CEST+02:00
A television ad which features a famous Spanish actress showing men how to use a tampon has been criticized by some viewers who find it “degrading to women”.

Amaia Salamanca, one of the stars of Spanish Downtown Abbey-style drama Gran Hotel, has raised many eyebrows across Spain for her performance in Tampax’s newest ad “This summer, get wet!”.

The blonde bombshell appears poolside in an idyllic location on the Mediterranean surrounded by men ogling her.

“It’s never been so easy to place it in the right place,” Salamanca says as she inserts the tampon in one of the men’s hands.

After being informed of complaint filed by TV viewers who considered the ad to be “highly sexed” and degrading, Tampax carried out a survey to find out how many other people thought the same.

“According to their findings, only two percent saw the ad as having sexual content and 98 percent denied it was denigrating to women”.

“The message we wanted to transmit was that menstruation and tampon usage is something completely normal and natural,” said Tampax in an official statement.

“We never intended to give the ad any sexual connotations, we simply wanted to show how easy it is to use.” 

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