Fresh from giving birth to her second child, Cruz has made a short film about the lingerie collection she and her sister Monica designed for underwear label company Agent Provocateur.
The commercial features Cristiano Ronaldo’s girlfriend Irina Shayk as well as a heavily pregnant Monica Cruz.
Also starring is Spanish model and actress Goya Toledo along with a range of other statuesque beauties.
The video features a James Bond-like character — Spanish actor and heartthrob Miguel Ángel Silvestre — wandering through a villa populated with women lounging about in their smalls.
A short clip of what is to be a 5-minute video.
What follows is a whole lot of eyelid batting and sultry staring. The video then — allegedly, the full results are yet to be seen — ends with Silvestre receiving a pole dance from Irina Shayk.
A short clip of what is set to be a five-minute film appeared on YouTube on Thursday.
"They gave me all the freedom and I was able to tell the story I wanted to tell," Cruz said of her directing debut.
"I used women of all shapes and sizes, as it was important for me to let women know that this brand is for everyone."
Penelope Cruz is the face of Spanish high-end fashion brand Loewe. She is married to fellow Spanish actor Javier Bardem. The couple have two children.