Vomit video warns Spain's binge drinkers
George Mills · 27 May 2013, 16:31
Published: 27 May 2013 16:31 GMT+02:00
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The advertisement created by the Spanish anti-drug and alcohol abuse group the Fundación de Ayuda contra la Drogadicción (FAD) shows a drunk young man spewing up the entire body of his girlfriend.
"Every time you get drunk, you push away the people that matter to you, like your girlfriend," the narrator says at the end of the 20-second commercial, which some have labelled as extreme.
But the head of FAD, Ignacio González, has defended content of the commercial, telling Spanish news site lainformation that the problem of alcohol abuse among young people in Spain is "very serious".
He said the reality of young people drinking too much was "more disgusting" than the video itself.
González also defended the video's production valuing, saying that "science fiction cinematography is something young people recognize instantly."
The director of FAD told lainformacion that Spain's drinking habits had changed from "Mediterranean style" to "Nordic-style binge drinking" in the last 25 years.
This was partly the result of much longer opening hours, but also in part a shift to a situation where "being drunk is no longer frowned on".
"We have enthroned drunkenness," said González. "It's almost funny."
The expert also pointed out that young women were more likely to abuse alcohol than their male counterparts. Explaining this, he said his foundation believes young women have a false idea of the idea of equality in Spanish society.
González also pointed out that both peer pressure and the different physiology of women have played a role in this development.
The FAD director said Spain needs to talk openly about its alcohol problem and recognize that "there are a huge number of alcoholics in this country".
But González — who has nothing against a glass of red wine with dinner — is not in favour of tougher regulations such as lifting the minimal age of alcohol consumer to 21.
He argues instead that the current rules need to be properly enforced.
Thirty-six percent of people aged from 14 to 18 admit they have been drunk in the last month, according to the director of FAD. In 2006, that number was 25 percent.
The first FAD commercial in which a young woman spews up her father.