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Top snapper bags €50K Spanish humanities prize

Spain honoured the US photographer Annie Leibovitz, best known for her iconic portraits of a naked John Lennon and a pregnant Demi Moore, with its top humanities prize on Thursday.

Top snapper bags €50K Spanish humanities prize
The American photographer was hailed as 'one of the driving forces of world photojournalism' by a prize jury. Photo: PHILIPPE DESMAZES/AFP

The Prince of Asturias prize jury hailed Leibovitz, 63, as "one of the driving forces of world photojournalism", in a statement naming her the winner of its Communication and Humanities award.

"She has achieved recognition for her snapshots and portraits which reflect an era of politics, literature, film, music and sport through its leading figures."

Connecticut-born Leibovitz is one of the world's top portrait photographers, with snaps of the powerful and famous that have made the front pages of magazines such as Vogue, Vanity Fair and Rolling Stone, where she started out in 1970.

She snapped Richard Nixon as he quit the White House and George W. Bush's government as it met shortly after the attacks of September 11th, 2001, as well as President Barack Obama and his family.

Her imaginative staged compositions have marked her out, such as those of the Beatle singer Lennon and Ono curled up naked together or of US sprinter Carl Lewis in high heels.

One of her best-known magazine cover photos depicted the actress Demi Moore caressing her own belly, naked and seven months pregnant in 1991.

The Prince of Asturias awards are given in the fields of arts, communication and humanities, scientific and technical research, social science, letters, international cooperation, international understanding and sport.

Named after Crown Prince Felipe, the €50,000 prizes are presented in the northern Spanish city of Oviedo, capital of the northern Asturias region, in a ceremony broadcast live on Spanish television in October.

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The Local shortlisted for top native advertising award

The Local has been shortlisted in the 'Best Use of Online Media' category in the Native Advertising Awards 2018 for its work on the ongoing initiative 'A Woman's Place'.

The Local shortlisted for top native advertising award
'A Woman's Place' has generated over 9.6 million impressions on social media. Photo: Screenshot/The Local

Run in partnership with Stockholm's investment promotion agency Invest Stockholm, the multi-channel 'A Woman's Place' initiative features a series of articles and podcasts produced by The Local's in-house Creative Studio. Each piece of native content promotes Stockholm as a gender equal city where women can achieve their professional and personal potential.

“The time is right for an initiative like this,” says The Local's Commercial Editor Sophie Miskiw. “In the wake of #MeToo, Invest Stockholm wanted to show that efforts are taking place in the city to make it a more equal place for both men and women. We've used real stories to illustrate these efforts and share them with an international audience.”

Since launching the initiative on March 8th, 2018 (International Women's Day), The Local's Creative Studio has produced three articles and seven podcasts which have generated over 9.6 million social impressions.

Invest Stockholm has also called on Stockholm-based companies to declare themselves 'A Woman's Place', publicly confirming their commitment to gender equality. To date, 94 companies including unicorns Spotify, Klarna and iZettle have joined the initiative.

“The Local's readers are very value-driven, so this initiative really speaks to them. The series comes alive through real stories, real people and real values – and that's why it is so successful,” says The Local's co-founder and CEO James Savage. “We look forward to continuing the initiative and seeing how far we can take it.”

Also in the 'Best Use of Online Media' category is CNN for its Great by Design 2.0 campaign and 24sata Native for its article Let's Talk About Sex: Breaking the Taboo. The Native Advertising Awards are hosted by the Native Advertising Institute. The winner will be announced at the annual Native Advertising DAYS conference in Berlin on November 6th, 2018.

To find out more about advertising on The Local, whether you're based in Stockholm or any other cities around Europe, email a member of our team, or call +46 8 656 5019.
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