Ikea vows to redesign 'sexist' baby changing signs in Spanish stores
Ikea has promised to redesign its labelling for baby changing facilities at stores across Spain after accusations of “sexism”.
Several shoppers complained that the sign, showing a stick figure in a skirt changing a baby, excluded fathers and implied that changing a nappy was a woman-only job.
One father tweeted: " Can I go in and change my daughter? Or is this just a woman thing?"
Hola @IKEASpain, puedo entrar a cambiar a mi hija? O eso es cosa de mujeres? Gracias pic.twitter.com/frDlm9tlF6
— punyet (@punyet) December 5, 2016
A woman wrote: "Wearing a skirt? Really?"
El dibujo en la puerta del cambiador de @IKEASpain en La Gavia ¿tiene falda? c/c @Micromachismos_ pic.twitter.com/6re0HCzdDu
— Marta Garijo (@mgarijo) November 28, 2016
The store responded with a pledge to swap the signage for a more inclusive symbol.
"We are changing this symbol for one that equally represents dads and mums," said the Ikea Spain store.
@mrgifted @punyet Estamos revisando esta señal para incorporar una más igualitaria Os avisaremos cuando esté en todas nuestras tiendas
— IKEA España (@IKEASpain) December 5, 2016
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Several shoppers complained that the sign, showing a stick figure in a skirt changing a baby, excluded fathers and implied that changing a nappy was a woman-only job.
One father tweeted: " Can I go in and change my daughter? Or is this just a woman thing?"
Hola @IKEASpain, puedo entrar a cambiar a mi hija? O eso es cosa de mujeres? Gracias pic.twitter.com/frDlm9tlF6
— punyet (@punyet) December 5, 2016
A woman wrote: "Wearing a skirt? Really?"
El dibujo en la puerta del cambiador de @IKEASpain en La Gavia ¿tiene falda? c/c @Micromachismos_ pic.twitter.com/6re0HCzdDu
— Marta Garijo (@mgarijo) November 28, 2016
The store responded with a pledge to swap the signage for a more inclusive symbol.
"We are changing this symbol for one that equally represents dads and mums," said the Ikea Spain store.
@mrgifted @punyet Estamos revisando esta señal para incorporar una más igualitaria Os avisaremos cuando esté en todas nuestras tiendas
— IKEA España (@IKEASpain) December 5, 2016
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