Darth Vader leaves the Dark Side to join Spanish election campaign
An ad for left-wing party Podemos features an unlikely cameo from one of cinema's greatest baddies.
The Star Wars villain is disenchanted with the ruling, conservative Popular Party and rips up his party membership card in the ad for Podemos, which after a strong start in early 2015 is currently trailing in fourth place in the polls.
The video is titled "the change awakens" a play on the title of the new Star Wars film, The Force Awakens.
In the two minute long video, Darth Vader receives a letter, signed by Jedi master Yoda and with a purple postage stamp of Podemos leader, the pony-tailed Pablo Iglesias.
Then after a period of deep pondering he appears to jettison the forces of darkness to consider a brighter future.
The advert is a publicity campaign for Podemos’ "postmen and women of change" initiative, launched in early November, in which the party calls on supports to spread the "message of change" that Spain needs a different government after the December 20th general election.
Podemos members and supporters are being encouraged to write personal letters that call for a "change in the whole of Spain" and distribute them around their local neighbourhoods.
The advert is a clever tie in with the recent publicity surrounding the latest film in the Star Wars saga, which is released on December 18th in Spain.
Excitement is brewing around the country; superfans recently took part in the ninth annual Star Wars parade in Barcelona.
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The Star Wars villain is disenchanted with the ruling, conservative Popular Party and rips up his party membership card in the ad for Podemos, which after a strong start in early 2015 is currently trailing in fourth place in the polls.
The video is titled "the change awakens" a play on the title of the new Star Wars film, The Force Awakens.
In the two minute long video, Darth Vader receives a letter, signed by Jedi master Yoda and with a purple postage stamp of Podemos leader, the pony-tailed Pablo Iglesias.
Then after a period of deep pondering he appears to jettison the forces of darkness to consider a brighter future.
The advert is a publicity campaign for Podemos’ "postmen and women of change" initiative, launched in early November, in which the party calls on supports to spread the "message of change" that Spain needs a different government after the December 20th general election.
Podemos members and supporters are being encouraged to write personal letters that call for a "change in the whole of Spain" and distribute them around their local neighbourhoods.
The advert is a clever tie in with the recent publicity surrounding the latest film in the Star Wars saga, which is released on December 18th in Spain.
Excitement is brewing around the country; superfans recently took part in the ninth annual Star Wars parade in Barcelona.
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