Staff at the Eroski food store in Carcaixent (Valencia) have started handing out basic goods to customers as part of a campaign to help those struggling to make ends meet.
The freebies are basic: one baguette and one bottle of water per customer.
The shoppers aren’t necessarily just homeless people as one might expect, but customers who regularly buy at the supermarket and have to show a bill from a previous shop at the same store.
“A queue forms before we open up the store, people want to make sure they get their basic goods,” Eroski managers told Spanish daily El Mundo.
“Others who notice the line outside the supermarket don’t mind waiting in line for a while either as soon as they find out there’s free bread and water.”
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Every Tuesday, the queue of students, housewives, pensioners and ordinary folk keeps getting bigger, as does the need for Spaniards to tighten their belts and save up even on the less costly goods of the weekly shopping basket.