In this edition of Spanish Face of the Week, meet Ada Colau, the anti-evictions activist who decided not to throw her shoes at her political enemies.
So who is Ada Colau?
She’s a 38-year-old civil rights activist from Barcelona who recently called both Spain’s stringent mortgage law, and a renowned banker who praised it, "criminal". She then added, "I would've preferred to have thrown a shoe at him, but chose not to as I had some important things to say today in parliament".
Tell me more about her.
Ada has been the public face of the PAH (Platform for those Affected by Mortgages) for the past four years. This social lobby group has stopped around 600 evictions and continues to denounce an evictions regime it claims has caused the suicides of many people.
The platform gained momentum and a higher profile from the 15M and Democracia real YA! (Real Democracy NOW!) movements of 2012, which saw hundreds of thousands of Spaniards, if not millions, take to the street in protest against the pitiful state of the economy.
But Ada still remained a relatively unknown face in Spain until just recently.
So what’s changed?
On January 29th her condemnation of the banking community in parliament made her the new voice of the average José on the street. Hundreds of thousands have already watched her eloquent but passionate demolition of the evictions regime on YouTube, and her Twitter following has quadrupled in less than three weeks to more than 36,000.
Is there anything else she’s famous for?
No, there’s more. Ada and the PAH managed to gather 1.4 million signatures for an initiative calling on parliament to amend Spain’s intransigent mortgage law, which not only empowered courts to evict defaulting debtors but also to embargo their assets and future earnings.
Colau and her colleagues went to parliament on February 12th to call for legal changes to allow outstanding mortgage debt to be liquidated on surrender of the property.
But the PP was having none of it and chose to vote against the initiative on the grounds that it had its own proposals that would make the petition obsolete.
That was until Basque MP Uxue Barkos informed the house that a couple in Mallorca had just committed suicide after finding out they were to be evicted.
Colau and other PAH activists heckled PP speakers and chanted "¡Sí, se puede!" (Yes, we can!) and "bastards", until they were expelled from the public gallery. The PP speaker in congress Jesus Posadas was then caught on microphone calling out to the ushers: "Fuck, have them thrown out!"
But during a corruption scandal involving handouts made to many top officials and with the overall reputation of the party in tatters, PP deputies could not really avoid giving Ada Colau a national stage on which to talk about Spain’s housing crisis.
What's next for her then?
Ada has been hailed by many Spaniards as a modern day heroine who is standing up to a lacklustre government with no sympathy for those being forced out of their homes.
There have already been calls for her to enter parliament, but she says “it’s the assembly that will decide my future”.
In the meantime, Colau appears adamant about continuing the fight against evictions.